Getting to know your customers is the first step toward creating products and services they want and need. Gather Insights by Practicing Empathy, Observation, and Interviewing When done right, design thinking will help you understand the mindsets and needs of the people you're creating for, surface opportunities based on these needs, and lead you to innovative new solutions starting with quick, low-fidelity experiments that provide learning and gradually increase in fidelity.Ĥ Ways to Get Started with Design Thinkingġ.
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Make Ideas Tangible-Build rough prototypes to learn how to make ideas better.Generate Ideas-Push past obvious solutions to get to breakthrough ideas.Gather Inspiration-Inspire new thinking by discovering what people really need.Frame a Question-Identify a driving question that inspires others to search for creative solutions.Moving through the phases of design thinking can take you from a blank slate to a new, innovative solution. Some of these steps may happen several times, and you may even jump back and forth between them. We teach the phases of design thinking as linear steps, but in practice the process is not always linear. See case studies showcasing the impact of design thinking across a variety of industries and practices. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers.
Generate solutions that are revolutionary, not just incremental.ĭesign thinking is applicable no matter your role or industry.Reduce the risk associated with launching new ideas, products, and services.Better understand the unmet needs of the people you’re creating for (customers, clients, students, users, etc.).It’s about embracing simple mindset shifts and tackling problems from a new direction.ĭesign thinking can help your team or organization:
The process starts with taking action and understanding the right questions. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges.
In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it? It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. Design thinking is a process for creative problem solving.ĭesign thinking has a human-centered core.